Properly Circular

Discover unique post-consumer products made from denim collected through Proper's Jean Take Back program.

Jean cutting process used to create post-consumer denim art

Transforming Post-Consumer Denim into Creative Products

At Proper, we take post-consumer denim and give it new life by transforming it into unique and sustainable products. Our creative process ensures that each item is not only stylish but also environmentally friendly.

Sustainability Focus

We are committed to reducing waste and promoting a circular economy through our post-consumer products.

Creative Approach

Our team of artists and designers use innovative techniques to transform denim into stunning creations.

Join our Jean Take Back Program

Our circular system keeps denim out of landfills, giving your preloved jeans a new life.  Join us in making a positive impact on the planet, one pair of jeans at a time.