Sustainable Denim:
For the Planet

Discover our collection of sustainable jeans, made with care for the planet. Join our Take-Back Program and give your preloved denim a new life.

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SHOP JEANS

Shop our curated collection of eco-friendly jeans from our favorite brands. We carefully select brands based on our three sustainability pillars: planet, people, progress.
bobbie barrel nevada blue
bobbie barrel nevada blue
Kuyichi
€ 130,00
lisette flare timed out
lisette flare timed out
Kuyichi
€ 140,00
sophie weston
sophie weston
Imogene + Willie
$255.00
Harlow Barrel Leg High Rise
Harlow Barrel Leg High Rise
Oliver Logan
$120.00
the charley
the charley
Boyish
$218
the jovi
the jovi
Boyish
$198
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Mission

Transforming Denim for a Sustainable Future

We are helping the planet, one jean at a time. Proper helps people find the best sustainable denim and creates a circular system, giving pre-loved denim a second life.

About Us

Jean Take Back

Our circular system keeps denim from landfills, giving your preloved jeans a new life.  
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Circular Art

Discover our one of kind circular art made from recycled denim collected in our take back program.

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Proper Then

Circular Art

Discover unique art pieces made from recycled denim.

Mural of water washing in on beach made from preloved denim
Abstract mural made with preloved denim jeans
Mural of water washing in on beach made from preloved denim
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Learn

Planet Proper Blog

Keep up to date with news and innovations in the world of denim and sustainable fashion.

4 Green Textiles to Make Your Closet More Sustainable
Proper Materials

4 Green Textiles to Make Your Closet More Sustainable

Four sustainable materials to choose when creating an eco-friendly wardrobe
March 23, 2024
Microfibers and the Environment: The Hidden Cost of Your Clothes
Sustainability

Microfibers and the Environment: The Hidden Cost of Your Clothes

In this article, we explore how microfibers, the tiny pieces of plastic released from synthetic clothing, are harming our waterways.
March 23, 2024
Jeans for Keeps: What to Look for When Shopping for Durable Denim
Denim

Jeans for Keeps: What to Look for When Shopping for Durable Denim

What to look for when shopping for jeans that will stand the test of time
March 23, 2024
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Join our Jean Take Back Program

Our circular system keeps denim out of landfills, giving your preloved jeans a new life.  Join us in making a positive impact on the planet, one pair of jeans at a time.

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