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GET yOUR GUIDE TO FINDING
PERFECT FITTING JEANS!

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Sustainable Denim:
For the Planet

Discover our collection of sustainable jeans, made with care for the planet. Join our Take-Back Program and give your preloved denim a new life.

Mission

Transforming Denim for a Sustainable Future

We are helping the planet, one jean at a time. Proper helps people find the best sustainable denim and creates a circular system, giving pre-loved denim a second life.

Proper

Now & Then

Proper helps you shop sustainably now, and then, when your jeans have worn past repair, we give them a new life through our Tack Back and circular art program.

A photo from inside the water looking back at palm trees lining the beach.
Now

Sustainable Jeans

Shop our curated collection of eco-friendly jeans from our favorite brands. We carefully select brands based on our three sustainability pillars: planet, people, progress.

A photo from inside the water looking back at palm trees lining the beach.
Then

Jean Take Back

Our circular system keeps denim from landfills, giving your preloved jeans a new life.  Join us in making a positive impact on the planet, one pair of jeans at a time.

Join our Jean Take Back Program

Our circular system keeps denim out of landfills, giving your preloved jeans a new life.  Join us in making a positive impact on the planet, one pair of jeans at a time.