Sustainable Denim:
For the Planet
Discover our collection of sustainable jeans, made with care for the planet. Join our Take-Back Program and give your preloved denim a new life.
Transforming Denim for a Sustainable Future
We are helping the planet, one jean at a time. Proper helps people find the best sustainable denim and creates a circular system, giving pre-loved denim a second life.
Now & Then
Proper helps you shop sustainably now, and then, when your jeans have worn past repair, we give them a new life through our Tack Back and circular art program.
Sustainable Jeans
Shop our curated collection of eco-friendly jeans from our favorite brands. We carefully select brands based on our three sustainability pillars: planet, people, progress.
Jean Take Back
Our circular system keeps denim from landfills, giving your preloved jeans a new life. Join us in making a positive impact on the planet, one pair of jeans at a time.
Jeans
Discover our curated selection of denim from our favorite sustainable jean brands.
Circular Art
Discover unique art pieces made from recycled denim.
Planet Proper Blog
Keep up to date with news and innovations in the world of denim and sustainable fashion.
Join our Jean Take Back Program
Our circular system keeps denim out of landfills, giving your preloved jeans a new life. Join us in making a positive impact on the planet, one pair of jeans at a time.