rosa straight soul blue
The Rosa Straight has a vintage-inspired fit with a versatile straight leg. The women's straight-leg jeans are inspired by denim fits of the 60s and sit loosely at the waist. The Rosa fits exactly the same at the waist, seat and thigh as our famous Nora mom jeans.
Together with our denim producer, SARP Jeans, and our denim mill, Bossa Denim, we've closed our own waste loop! Waste from the cutting process of Kuyichi jeans production has been separately collected by SARP Jeans. Bossa Denim turned this waste into new fibres and used them to create a new denim fabric.This fabric is used for this Rosa Straight.
The Rosa is made of 30% recycled cotton from our own offcuts and 70% organic cotton. Due to the recycled cotton, slight naps can appear in the fabric. Naps with a beautiful closing-the-loop story to tell!
- High waist
- Fitted waist
- Comfortable fit around the thighs
- Straight from knee to ankle
- These straight-leg jeans close with a zipper
70% Organic Cotton, 30% Recycled Cotton
Proper's Review
About the Brand
Welcome to the world of Kuyichi, a brand that's not just about fashion but about a movement. Born from a profound realization during a visit to the cotton fields of Peru, this brand has made it its mission to revolutionize the denim industry.
The story of Kuyichi begins in Peru in 1998 where the founders witnessed firsthand the harsh realities of the cotton industry - pollution and poverty. In response, the Kuyichi founders decided to create fair-trade and organic collaborations with the farmers to help uplift the farming communities and begin to regenerate the soil.
Launched in 2000, Kuyichi, named after the Peruvian rainbow god, symbolizes a commitment to vibrant and positive transformations in fashion. Today, their focus continues to extend beyond materials to encompass the entire production chain, ensuring benefits for all involved, from farmers to suppliers to consumers.
Pioneering the use of 100% organic cotton jeans in 2003, Kuyichi set a precedent for ethical and sustainable fashion. Today they continue to make decisions that prioritize the health of people and the planet.
Kuyichi's denim collection is a treasure trove for the fashion-forward, blending timeless style with conscious craftsmanship. Each pair is a statement in sustainability, designed to cater to a diverse range of tastes and body types. From the classic straight-leg to the trendy mom jeans, and the effortlessly chic skinny fit to the bold flare, Kuyichi offers an array of styles that not only flatter but also stand the test of time. These jeans are more than just wardrobe staples; they're crafted to be your go-to favorites, offering comfort, durability, and a nod to timeless trends. With a keen eye for detail, Kuyichi ensures that every stitch speaks of quality and responsibility, making each pair a guilt-free indulgence for the style-conscious consumer who values both aesthetics and ethics
What's Proper?
- No sale policy. Kuyichi stands for the belief that clothes should retain their value through each season. As consumers, we often learn to take advantage of sales, but such promotions strengthen the idea that clothing is disposable. Instead, Kuyichi customers invest in high-quality, durable, timeless jeans, intending to wear them for years. By purchasing a single pair of jeans, you can wear them for a long time without needing to replace them
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- Partners with farmers. It's well documented that organic cotton is better for the environment than conventional cotton. Thankfully, more and more brands are transitioning to organic cotton. However, the supply must still be ready to meet the growing demand. While farmers can sell their cotton at higher prices once it's certified organic, the lengthy time to transition and the lower yields during that transition period disincentivize farmers to make the switch. Likening back to its roots, Kuyichi helps farmers transition to organic cotton by buying it during this transition phase, even if it still needs certification. Purchasing in-conversion cotton is a win-win situation as the farmers can transition without losing buyers, and Kuyichi can still secure cotton farms using organic farming practices.
- Extraordinary commitment to sustainability. Like Boyish Jeans, we were blown away by the depth and breadth of sustainability initiatives taken by Kuyichi. We believe that sustainability does not simply mean making environmentally friendly decisions but also prioritizing social welfare and transparency. Reading through the Kuyichi 2022 Sustainability Report, it's clear that Kuyichi is prioritizing the planet, people, and transparency across the entire supply chain.
JEANS
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Our circular system keeps denim out of landfills, giving your preloved jeans a new life. Join us in making a positive impact on the planet, one pair of jeans at a time.