Jeans
Nudie Jeans
Browse sustainable jeans from our favorite ecofriendly denim brands
About
Nudie Jeans
Nudie Jeans embodies a passion for denim that transcends trends, focusing on sustainable practices and timeless designs. Since its inception in 2001, this Swedish brand has been committed to crafting high-quality jeans with a conscience. Their philosophy centers on transparency, ensuring every step of the production process is ethically and environmentally sound. With a dedication to sustainability woven into their DNA, Nudie Jeans encourages customers to embrace a slower fashion approach, cherishing their jeans for years to come.
- Transparent Supply Chain: Nudie Jeans believes in complete transparency regarding their supply chain, fostering trust with consumers. They provide detailed information about their suppliers, factories, and production processes, allowing customers to make informed choices. By openly sharing this information, Nudie Jeans promotes accountability and drives industry-wide change towards more sustainable practices.
- Water Stewardship: Nudie Jeans implements innovative water stewardship techniques throughout their production process, aiming to minimize water usage and pollution. They utilize advanced technologies and techniques such as laser finishing and ozone treatments to reduce water consumption in denim manufacturing. By actively monitoring and managing their water usage, Nudie Jeans demonstrates a commitment to preserving this precious resource while maintaining the highest quality standards in their products.
- Organic Cotton: Nudie Jeans prioritizes organic cotton in their production, significantly reducing the environmental impact of their denim. By utilizing organic cotton, they mitigate the use of harmful pesticides and promote healthier ecosystems. This commitment extends to their entire range, ensuring every pair of jeans is eco-friendly from seed to stitch.
- Repair Services: Embracing a circular economy model, Nudie Jeans offers free repair services for all their denim products. This initiative not only extends the lifespan of their garments but also reduces waste by encouraging customers to mend rather than discard. With Repair Shops in eleven countries, they empower customers to actively participate in sustainable fashion practices. In 2011, Nudie repaired over 42,500 jeans.
- Reuse Program: Nudie Jeans operates a comprehensive reuse program, encouraging customers to return worn-out jeans for recycling and upcycling. Through this initiative, old denim is transformed into new garments or repurposed into various products, such as rugs or insulation. By incentivizing the return of used jeans, Nudie Jeans promotes a closed-loop system, minimizing waste and maximizing resource efficiency in the fashion industry. In 2020, Nudie sold 2,238 pairs of jeans from their reuse program.
